For Grown-ups

Thank you for supporting the Blue Peter Shoe Biz Appeal.

The Blue Peter Shoe Biz Appeal runs from 6 November 2006 until the end of October 2007. Although only on television until the end of January, the Appeal will stay open another nine months. During this time, we aim to raise at least £500,000 to fund more Children’s Corners in around 22 villages in Malawi, and reach thousands of children.

From launch until the end of January, Shoe Biz will be a major theme on Blue Peter. You can download a flyer for the appeal by clicking here.

Vulnerable children in Malawi

Children’s Corners are children’s clubs, supported by UNICEF, for children who have been orphaned or are very poor.

As you’ll have seen on Blue Peter, a shocking 600,000 Malawian children have become orphans because their parents have died of AIDS-related illness. Each child has a powerful story to tell and the challenge they face is heightened by the very serious nutritional crisis in Malawi – nearly half the children are malnourished.

How the Shoe Biz Appeal will help

Through Children’s Corners, Shoe Biz Appeal money will help UNICEF and the local community reach out to some of Malawi’s most vulnerable children. By providing food, encouraging children to go to school, listening and teaching children life skills, the Children’s Corners can transform a child’s life and their chance of a healthy future.

Blue Peter and UNICEF believe that children deserve – and have a right to – a chance in life. For a child facing poverty, labour, hunger, and adult responsibilities, Children’s Corners are a real lifeline. By meeting the needs of this generation of children and teaching them life skills, Malawi has more hope for a brighter future.

Thank you

Whatever way you choose to get involved with the Appeal, we’d like to thank you for your time and we’d love to hear more about how you get on. Keep in touch and remember… you do the shoes so we can do the Biz!

Photo Credits: UNICEF UK/2006/Francois d’Elbee; UNICEF UK/2006/Blue Peter